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This repetition-method may seem somewhat primitive and crude to the sophisticated or educated modern mind, and quite needlessly redundant. But it is based on sound psychological practice. It is an appeal to the subconscious, not to the logical mind. Its kindred is the lullaby which a mother sings and with which she soothes her child to sleep.
-- Notebooks Category 4: Elementary Meditation > Chapter 6 : Mantrams, Affirmations > # 13