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The sage will not need to advertise himself as such. People who are sensitive or discerning will come in time to recognize his rare inspiring quality. Others who are in vital need of the peace that emanates from him or of the truth that fills his words will learn, sooner or later, by some way or another, of his existence and beat a path or send a letter to his door.
-- Notebooks Category 25: World-Mind in Individual Mind > Chapter 4 : The Sage Part 2 > # 439