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He finds the mass of humanity goes on as complacently unaware of its spiritual need as ever. It does not want the truth he has, but only the truth that suits, comforts, and preserves its ego. It wants a label, and he is as unlabelled as the wind which "bloweth where it listeth." The more original his presentation of the truth, the deeper the source from which he draws it, the less do most people, with their mass-conditioned minds, want it.
-- Notebooks Category 25: World-Mind in Individual Mind > Chapter 4 : The Sage Part 2 > # 428