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Primitive peoples feel and act in response to the feelings aroused in them. Civilized peoples behave in the same way but with this addition, that feeling now combines with immature reason and to that extent is controlled by it. This explains why it was easy for the leaders of early races to get them to submit to religion. For religion is an appeal to feeling excited through the imagination.
-- Notebooks Category 17: The Religious Urge > Chapter 1 : Origin, Purpose of Religions > # 269