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Words came to possess a power to influence man which, in primitive times, was widely recognized and raised by priestly society to the pedestal of magic. Sacred words or secret ones were embodied in all the primitive systems of magic and religion. Contrariwise, men even made scapegoats of mere words, so that evil spirits and gibbering devils had their evocatory names.
-- Notebooks Category 7: The Intellect > Chapter 5 : Semantics > # 41