A weakness among these cultists is that they persist in seeing their leader with a kind of character and a height of consciousness which are not sustained by the facts. He is turned into an unerring superman or even deified as a living god. His virtues are either exaggerated or invented, his most commonplace words are pondered over as if they were oracles of prophecy or epigrams of wisdom. And if they do not gift him with cosmic omniscience and total prescience, he is gifted with something like it. The consequence is that the expectations of votaries, having been lifted too high, must fall too low when his personality is deflated and his shortcomings are exposed. Their disappointment inevitably follows. However, since not many spiritual seekers of the kind who join organizations are possessed of the qualities of discrimination and intelligence, the bulk of his followers cling to their idol. An honest and sincere leader would be alarmed at such exaggerated worship, and do his utmost in self-deprecation to bring it to an end. He knows that making a cult of a particular person will divert attention from the proper object of devotion.
-- Notebooks Category 1: Overview of the Quest > Chapter 6: Student-Teacher > # 248